The Dirty Picture Movie 2011

Movie Information

Directed by:Milan Luthria

Produced by:Ekta Kapoor,Shobha Kapoor

Screenplay by:Rajat Arora

Starring:Vidya Balan,Naseeruddin Shah,Emraan Hashmi,Tusshar Kapoor.

Music by:Vishal-Shekhar

Cinematography:Bobby Singh

Editing by:Akiv Ali

Distributed by:Balaji Motion Pictures,ALT Entertainment

Release Date:2 December 2011 (2011-12-02)

Country:India

Language:Hindi

Production: Ekta Kapoor launched the film with director Milan Luthria soon after their collaboration Once Upon A Time In Mumbaai became a super-hit. She said that The Dirty Picture would be India's answer to the Academy Award nominated film Boogie Nights. Later in a press conference, Kapoor clarified that neither of Balaji's forthcoming film, Ragini MMS nor The Dirty Picture were "porn films", as they were made out to be.

Marketing: The Dirty Picture was the most anticipated film of 2011, and its first look and a short teaser were launched online on 26 August 2011.The enthusiastic response even prompted its producers to consider a sequel.The film's trailer on Youtube got over 880,000 hits within a few days.Meanwhile, the theatrical trailer was launched on August 30 at a single screen cinema in Bandra. The space was especially decorated to recreate the retro era. Since the film is set in the 80s, a time when multiplexes did not exist, the producers thought it would be apt to disclose the first look at a single screen. As a part of the film promotion, Vidya Balan and actors Tushar Kapoor and Emran Hashmi made appearances on the popular TV show Bigg Boss (Season 5) aired on Colors on 26 November 2011. Vidya also entered the house to spend some time with the housemates and present the infamous red Saari to Sunny as a present from her. . Later, on 27 November 2011, Vidya Balan and Emraan Hashmi made guest appearances on a special one-hour episode of Sony TV's popular daily soap Bade Achhe Lagte Hain. Balan also performed the song, "Ooh La La" with Saakshi Tanwar, the lead actress of the soap.